The virtual low-cost carrier Iceland Express has been acquired by it´s young competitor WOW air, even a virtual cut-price carrier, but with an higher level of service. The operations will be merged into one airline. The WOW air brand will be used for the new carrier, while the name Iceland Express will be dropped. The booking engine of Iceland Express has already been withdrawn and replaced by the WOW air booking system.
The flights of Iceland Express will operate as scheduled, but now are WOW air flights. For the costumers, there will be no major changings.
Iceland Express was founded in 2003 and offered low-cost flights in the Icelandic inbound leisure market. The airline newer had an own AOC and always used wet-leased aircraft. Currently the fleet of two Airbus A320 is operated by Holidays Czech Airlines. In the past the airline used planes from Astraeus and Hello.
WOW air was founded in 2011 and commenced operations in 2012 with two A320, both leased from Avion Express. The merged fleet now consists of 4 Airbus A320.
Iceland Express and WOW air are and was active in the same market and often served the same destinations. Due to this, the two carriers offered killer prices. Following, Iceland Express run into major financial difficulties.